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The Merlion Makeover Story

You’ll also find a walking version and a pastel-colored Merlion statues at Chinatown souvenir shops – more resembling a cat with a fish tail than a lion. The latest addition to the plushie craze is a Labubu Merlion keychain that has the Pop-Mart’s best seller sprouting a fish tail. So, what’s behind these updates? Is there a need to refresh Singapore’s iconic symbol that has endured for decades? Perhaps it’s about making the Merlion more friendly and accessible to today’s younger generation. Or maybe it’s a strategic move to re-establish the Merlion as Singapore’s primary tourism icon, as newer symbols like the Marina Bay Sands and the GBTB’s Supertrees have taken over the spotlight.

The Merlion sighted along Haji Lane is a charming, kawaii-inspired rendition dressed in a sailor suit. It has become a popular Instagram spot, contributing to the lane’s vibrant, hipster ambience. There are several reasons behind its attraction: first, it’s an adorably cute version compared to the more stern, traditional Merlions at waterfronts and official sites; second, it’s a relief in that it has no water spouting from its mouth. Sitting on a bench, it invites passers-by to stop and sit beside it for a chat. Behind it, a shop offers a whimsical universe of Merlion and friends that you can explore.

There are still many tourists congregating at the Merlion Park, but they are also taking many more photos of the Marina Bay Sands’ triple towers with the boat shaped park with a pool on top. Or the iconic Supertrees, especially in the evenings.

Created in 1964 as a tourism logo, the Merlion was initially a symbol reflecting Singapore’s maritime heritage. With a fish tail and a lion’s head, it was a fitting icon for a nation starting to attract international visitors. Over the past 60 years, a refreshed version of this legendary figure seems timely.

It’s commendable that STB is working to soften the Merlion’s image, aiming to keep it relevant in changing times and appeal to a new generation. The evolution of the Merlion likely began when STB introduced a cartoon version in 2018, aiming to engage families and young children. This version, called Merli, appeared in animated episodes that showcase Singapore’s diverse history, culture, and attractions. Merli has four friends—among them, no kidding, D65, an Unidentified Flying Durian (UFD) – a durian-shaped flying saucer with six durian aliens. Now, the once ferocious, water-spitting Merlion has a friendly, smiling face with whiskers, inviting a different kind of connection.


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